We have such a treat for you fashion lovers today because designer Lilia Cass has shared not one, but two campaign shoots (Collection 02 and Collection 2.2) today and thanks to photographers (Matt Godkin Photography who captured the campaign above, while James Day and Hayley Rafton captured the collection in the second half of this post) we get to share every beautiful gown right to your computer screen.
Lilia Cass is an Australian wedding brand bought to life with sustainability and eco-consciousness in mind, while not losing the beautiful sense of modern design. Each collection designed to mix and match, each piece designed to be dressed up or down with ease, and each piece designed to be worn again.
Lilia herself, a New Zealander now based in Sydney, started her business when she dreamt of something minimal, easy to wear for her own big day, “This collection stemmed from my hunt for a show-stopping but also minimal and understated bridal look to have the flexibility to re-wear, love and own forever. The initial design of my wedding dress turned into a full collection of bridal separates, all sampling was arranged with my bridesmaids in mind to ensure every piece maintained versatility to dress up and down.”
Lilia works to tick all the sustainability boxes – each piece is made to order, with a focus on natural fibres. She sources her specialty fabrics from surplus fabric lines and uses only thread of 100% silk to ensure the garment can not only be easily dyed but is biodegradable.
Collection 02 was inspired by Japanese pattern draping, The cuts are feminine, and each gown honours this inspiration by taking its name from an influential Japanese woman. My favourite from this collection is the “Aya” skirt, which is fun to mix and match with the collection’s more minimal bodices for an utter statement look. The organza “Nola” blouse also incredibly dramatic with an oversize bow that is utterly ethereal in silk organza.
Collection 2.2 is a little more casual, it’s filled with easy, breezy pieces like jumpsuits, bias-cut skirts and crop tops. The fabrics are just what you’d expect too and a delight – think soft and chic bamboo, heavy silk satin and viscose. The floaty “Rosa” pants my pick from this collection, especially when paired with the bell sleeve (and polka dot(!) sheer “Sophie” blouse.
Says Lilia “Eco-consciousness and sustainability are a key focus, but equally important is to have a design edge and style to love and look incredible wearing. Each garment has been thoughtfully designed with a balance of edgy style to look breathtaking on your special day with a minimalistic touch to enable repeat wear-ability with items from your existing wardrobe to create a different look later. All pieces are consciously designed to love, have fun wearing, and wear often.”