To adorn is to transform – and today’s wedding collection showcases just how true that is. Anna Campbell’s latest collection, ‘Adorn’, aims to elevate beauty with intention and impact. With over 15 years at the head of her namesake label, Anna Campbell is one of Australia’s leading bridal designers, and we are so excited to take a dive into her latest collection today.

A celebration of bold femininity, impeccable detailing and stylistic freedom, ‘Adorn’ invites brides to express their individuality on this ever-important stage.

Designed in Melbourne, ‘Adorn’ pays homage to the signature artistry that Anna Campbell is known for – while simultaneously introducing exciting new textures, cuts and fabrics perfect for the modern romantic.

“Adorn is for the bride who wants more,” says Creative Director Anna. “More detail, more texture, more feeling. Each gown is designed to be a personal statement – glamorous, refined, and unapologetically individual.”

With hand-embellished detailing, lustrous mikado and sleek crepes, sculpted strapless bodices and sweeping silhouettes – every detail in this collection finds the perfect balance of structure and softness.

Standout styles from the collection include Alaska, featuring a voluminous Mikado gown, hand-embellished floral waist, and sculpted bodice. Cassandra, with her sleek crepe silhouette, is adorned with delicate pearl trimmings. And Riviera, a hand-beaded showstopper with a jaw-dropping neckline and statement pearl drape.

“Adorn is a love Letter to craftsmanship, to the brides who want to be artfully dressed, and to those little touches that make a gown feel like you,” shares Anna.

‘Adorn’ launched in August and is available for order around the world. The collection ranges from $4,199 to $6,699, and can be found here! Pieces can also be found at the Anna Campbell Flagship store in Melbourne or Voliamo in Perth. Coming soon to The Bridal Curator in Sydney, The Veil Collective in Brisbane and Imagine Bridal Studio in Adelaide.