Unapologetically bold and effortlessly feminine, Anna Campbell’s new collection, ‘Bloom’, redefines bridal fashion for the modern bride. With striking textures, unexpected silhouettes, and a focus on wearability, ‘Bloom’ goes beyond the ordinary to deliver a line that’s as daring as it is delicate. Designed to be mixed, matched, and customised, this collection invites you to push boundaries and express your unique style.

Anna Campbell is thrilled to announce the release of this highly anticipated collection – ‘Bloom’. Captured by the talented Posie Studio, this spring launch is full of beauty and wildness, bursting with the elegance of nature.

With an intricate focus on detail and a fabulous tribute to femininity, ‘Bloom’ exudes romance and beauty. Hand-embellished botanical motifs, soft textural fabrics and floaty silhouettes adorned with dreamy pink hues all come together to bring ‘Bloom’ to life!

“I always envisage blending boldness with romance in my designs. With ‘Bloom’, I had an extra desire for rejuvenation and wanted to create something to push the boundaries of bridal and bring something truly textural, sparkling and unique,” reflects Anna, Creative Director.

The Billie gown is the standout piece from the collection – created from the dreamiest, fluffiest soft pink textured Organza. A removable voluminous off-the-shoulder sleeves and a full skirt paired with the intricately boned, petite lace-up bodice to create a romantic finish.

Since versatility and wearability are the key focus with ‘Bloom’, the collection features a range of separate skirts and tops that can be mixed and matched to create your perfect look for each moment of your day. From bold ceremony looks to dazzling dance attire, there’s a piece for everything. Picture this: you’re wearing a soft, hand-embellished floral top with an open back and bell sleeves, and for the ceremony, you’ve paired it with a dreamy tulle skirt only to later switch it out for a sparkling mini skirt to dance the night away!

“Authenticity is ingrained in us, but with this collection, we went beyond our feminine silhouette and intricate detailing. We brought bold new textures and modern shapes to ensure each bride shines down the aisle as her unique and true self. “We’ve added an extra dash of extraordinary to each design,” adds Anna.

‘Bloom’ launched in August in the flagship boutique in Hawthorn, Australia. In September, the global retailer samples landed – so this dreamy collection is available at all stockists now! Gowns range from AU$3,999 to AU$6,699, and minis and separates range from AU$799 to AU$2,999.

Ready to make a statement? Let ‘Bloom’ take you there.