There’s nothing we love more than seeing two fashion icons come together, and this one just might be the collaboration of our dreams. InStitchu is coming together to bring you a collection that features timeless yet contemporary custom-made formalwear staples, shot in collaboration with fashion icon, Vera Wang. The capsule–the beginning of a partnership between InStitchu and Vera Wang Bride Australia–combines some of the brand’s acclaimed bridal and formalwear masterpieces with our custom-made wedding designs, from classic tuxedos to modern dinner jackets and seasonal specialists.
InStitchu Co-Founder, James Wakefield, says the collaboration is an exciting chapter for the brand: “Vera Wang Bride is the single most iconic bridalwear brand in the world, so it made sense for InStitchu–as Australia’s leading custom wedding tailoring business–to partner with the very best, in a luxurious, decadent celebration of wedding style. To collaborate with the acclaimed Vera Wang Bride range and design a suite of custom, tailored wedding suits and garments that complement the rich Vera Wang legacy, emphasising timeless tradition, contemporary style and sublime quality, is a creative partnership that makes sense.”
The collection of custom, made-to-measure InStitchu wedding designs spotlights opulent fabrics of unparalleled character and quality, from rich cotton-velvet to Australian Merino wool and decadent silk/linen blends, many of which are milled by prestigious northern Italian partners like Loro Piana, Zegna and Vitale Barberis Canonico. From black tuxedos to statement green cotton-velvet, cream silk/linen and Italian-inspired grey Merino dinner jackets, this collection is a marriage of personality and classicism, exploring the ways custom tailoring can express personality and luxury in timeless, traditional ways.
“In the last decade we’ve crafted more than 200,000 custom, tailored wedding garments, and the guiding philosophy for wedding tailoring remains the same,” says Robin McGowan, InStitchu Co-Founder. “Wear something that captures your personality and the vision of the wedding by looking for quality, timelessness and individuality in detail. By utilising high quality, sophisticated fabrics and carefully chosen design details your wedding look becomes a one-of-a-kind reflection of your own style, the wedding, and the importance of the day. This campaign was about bringing designs of this calibre to life alongside the similarly esteemed creations by Vera Wang Bride.”