Hello, 2021! We are SO excited to kick off another year of weddings, and we couldn’t think of a better way to start it all off than this stunning new Signature collection from designer Justin Alexander.

Designed for Fall/Winter 20201, the signature collection inspired by “an imagined utopia” which the team describes as “a world filled with hope and progression” (which to be honest, we’re kind of hopeful isn’t so imagined and rather a reality). This utopia taking shape in gowns that are contemporary and modern, with bold detailing and chic styling.
And while many designers say they’ve got the modern design down just so, Justin Alexander continues to embody it. The silhouettes are sleek, the detailing just beautiful (spy that shoulder bow? Oh our heart beats fast!) even the fabric- beautiful charmeuse and chiffon taking no attention away from the shape, the cut, the detail.

“Gramercy” is the stunner above, with her bow detail (and a detachable streamer as a wedding veil alternative). Others you’re going to fall in love with? “Gainesville”, a long sleeve, classic ballgown with a daring illusion back. And finally, my last favourite pick? “Davis” who from the front, in beautiful mikado, looks clean and simple with her high neck and long sleeves but the open back? The adorning (and detachable) train that sits in the waistline, an utter show stopper. This is so very true to the designer’s aesthetic, what looks to the eye to be one thing, reveals so many more layers as you dive a little deeper.

Justin Alexander Signature is available in Australia at Brides of Beecroft, Penrith Bridal Centre and Sugar & Spice Bridal Studio.