I don’t know about you, but there has been a great motive, a greater push in my life, to understand the ethics behind the brands I purchase from. To understand the core beliefs, and how they sit with my own. How are things made? How are companies evolving so their footprint on the world is kinder? And this, of course, carries through, to everything wedding. So, with this in mind, today’s collection is one we’re truly excited to bring you. British designer Sabina Motasem has honoured her own pledge to Mother Nature with the launch of her brand new “Green” collection.
Made in London (and shopping around the world) this UK brand, born in 2007, decided 2020 was the year to evolve her brand into something new. “They say necessity is the mother of invention – we always wanted to create a secondary line long before the pandemic came along” explains the designer. “A whole season of weddings [including my own!] have had to adapt. As weddings begin again, in a new way, brides are re-evaluating what they want from their big day.”
“The Green Collection” features eight beautiful gowns. They’re vegan and eco-friendly, the gowns made from fabrics like circular viscose and cupro, (derived from sustainable wood and pulp) each gown made by their British team (the very same that makes their couture pieces) and also at an affordable price point (starting at £1200 or about $2100 AUD).
The gowns? Just like the couture collection, they’re minimal, chic and oh so elegant in design. “Empress Josephine” (above) is sure to be a crowd favourite with her cowl neck and plunging cowl back, made from a luxe floral jacquard fabric in a cupro/rayon mix, Then there’s “Peony” with just a little more detail, this boat neck gown featuring cap style floating sleeves for a little added movement. Then there is “Violet” a gown converted from the couture collection. She’s bias cut, with a simple silhouette and gorgeous train, letting her wearer take all the spotlight.
And these gowns are also zero waste – the offcuts being turned into “make your own” masks kits for home.
The brand knows the perils of finding a gown in 2020, so they’ve ramped up their offerings with an at-home try-on service, as well as virtual appointments.
Check them out, for your own eco-friendly gown via the website here.