While we may be introducing you to a brand new label today, the team behind it? Not so new! jolie. bridal is making its debut, under the design-led eyes of the Berta team. We know Berta for their dramatic, couture style gowns. They’re sophisticated, they’re intricate, they’re design-led and they’re bringing couture to you in a brand new way, with Jolie.

Jolie is about marrying couture bridal techniques with an affordable price point- so the best of both worlds? It’s right here!

But don’t be mistaken, affordable does not mean there is any less design, any less thought put into these gowns. The team have worked hard to make sure their unique craftsmanship, their beautiful fabrics, their unique detail are all still very much part of the collection.

This isn’t a collection of one style though, there is something there for everyone. Off the shoulder gowns decked in fabrics full of sparkles, beautiful lace silhouettes with leg-baring slits, translucent overskirts and elegant sleeves. From ivory to nudes to champagnes, the gowns play in a range of beautiful colours, each specially selected for that gown, to make it truly special. The gowns are on-trend, they’re modern, and they’re everything you want them to be – including right within budget! This is not a collection to be pigeonholed, but it is a collection full of surprises.

The brand’s debut collection, for spring Summer 2021, launches this month and this store in July. Find all the information on their website.