When the White+White Weddings & Events team sent over this inspiration shoot they pulled together with photographer Vivid Photography, I thought it was a beautiful way to inspire a bridesmaid’s luncheon. Imagine gathering with your best girl friends at this beautifully decorated table for an afternoon of fine cocktails, food (plenty of cake is a must!) and pouring over wedding plans?

The girls remark, “Our ultimate goal coordinating this styled shoot was to create something soft and effortless, something that really invited our prospective clients to get to know us gals at white+white a little better as well as speaking to their own personal style. By using neutral tones, soft blushes and pairing them with a touch of gold and a hint of black, we were able to create a whimsy, romantic and stylish atmosphere with a touch of glamour.”

The shoot took on an editorial feel after the team was inspired by a magazine shoot. “We wanted the shoot to feel relaxed yet maintain a sense of exquisite professionalism. It needed to be a reflection of the essence of the brand, showcase the brand’s sense of style and incorporate all the very important elements of our service. We had the colour palette in mind and then coincidentally stumbled across the cover of Vogue Living’s March 2013 issue which was a restored french apartment in our exact colour palette.” The girls hair and makeup was styled by Hair by Popular Demand and Desiree.

Cara from Invitation Station created gorgeous stationery complete with pink blooms and dusty pink type.

“A photography studio became the perfect backdrop for our style shoot. It was a beautiful blank canvas with crisp white walls, polished timber floors and gorgeous light. It became the foundation of creating our stylishly, home-like work environment that was friendly and inviting.”

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To create the scene in an empty photography studio, the team added items from hire companies Epic Empire, Amini Concepts, Styled Events, Little Gray Station, Hodgepodge Hire and Oliveaux.

Stem Design took on the floral arrangements for the day using flowers in shades of pink and white.

The Cake That Ate Paris created an array of cakes and sweet treats for the shoot.

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