It has been many many years that we’ve held a place in our hearts for Australian wedding gown designer Anna Campbell– 17 in fact, and when a brand like this turns 17, what better way to celebrate than with a brand new collection?

Today we introduce you to the magic and the beauty of “Bespoke”. Designed with the signature Anna Campbell hand detailing and timeless beauty the collection features a whole host of new pieces (including mix-and-match separates and accessories like decadent veils) and it’s all designed and made in Melbourne.

Says Anna herself “There was no holding back when designing this range – I went in with the ethos that if it was dreamable, it was creatable. Most collections are designed with a mix of simplistic minimal pieces through to one or two more detailed showstoppers, which were always my favourite pieces to design. Each piece in this collection is a showstopper and seeing them come to life has been so enchanting!”

In classic Anna style, the first must-see gown on our list for you is the beautiful pearl embellished “Luca”, this heavily detailed gown is paired with straps designed to look weightless, almost like wings. Also on your list to see should be “Emery”, this a-line gown is adorned with hand-embellished 3D petal appliqué and enhanced with botanical details. “Airlie” is for sparkle lovers, because it is adorned in thousands of sparkling sequins and is complete with a modern crossover neckline. And for something a little more playful – the “Flynn” mini skirt, has to have its moment on at least one dance floor!

The new “Bespoke” collection has now launched at Anna Campbell and their global stockists, find your closest here.