As we ease into 2021, as a team, we are more committed than ever to ensuring that our content is inclusive and shows off the diversity of our readers. So when our friends at White Lily Couture sent their latest fashion editorial our way, with careful thought behind it, it was one we had to jump on immediately.
We’re not blind to the fact that wedding content, and wedding fashion campaigns particularly generally feature one kind of model. The team at White Lily Couture also recognized this fact, and when creating their latest campaign shoot, wanted to take a step towards change.
Madeleine of White Lily Couture told us “Diversity within the bridal industry is something that we don’t come across very often, unfortunately. Coming up with a styled shoot is quite simple. You design a concept, find the right vendors, choose your models, and you’re almost done! When looking at styled shoots from the past as well as marketing collaterals from different designers within the bridal industry, the team at White Lily Couture felt as though something very important was missing: Diversity!”
The team inviting models Caitlin Robertson, Cassandra Allen, Tarah Elizabeth & Gill Emmanuel to don beautiful gowns from Pronovias, Atelier Pronovias & Martina Liana (of course, all available at White Lily Couture) at coastal-inspired venue Next Door Espresso Burleigh.
My Little Flower Shoppe created sweet floral details in the so on-trend soft pastel hues that are completely of the moment. The brides donning a few extra special sparkly pieces from The Bridal Shoppe and Xennox Diamonds.
Madeleine noting “Although feeling included should be a norm in today’s world, complying with society’s expectations and feeling accepted is mostly perceived as a privilege. With our Real Bride Revolution, we appeal to the bridal industry and address the issue of understating diversity. The campaign was designed to conquer toxic body-shaming and allow brides to embrace individual beauty.
To communicate our message, the styled shoot was completely based around diversity with a European feel. The modern coastal vibes of the venue showcased the simplistic beauty of the girls and the dresses featured, pushing the campaign’s message of focusing on the beauty in all its forms to let go of scepticism, fear of rejection, and everything society has taught brides for too many years.”
Here is to inclusion and diversity in the wedding industry and here is to seeing much, much more of it.