One of the perks of being part of the patterned team is that, although I’m not a bride-to-be anymore, we get to attend launches of new collections from some amazing designers. Anna Campbell‘s Gossamer collection launch was a real treat, not just for the champagne, sweet treats, and mega gift bag for every guest, but for her breath-taking dresses with beading detail to die for. Romance is back ladies, and Anna’s designs capture it beautifully!

Hanging out at the front of the store awaiting the opening of the doors (prompt as always), there was anticipation in the frosty air, with ladies arriving and greeting each other.I could see that inside they were adding the final touches to the set-up, with gorgeous birdcages and flowers adding to the romance theme.

anna campbell gossamer launch20

As the doors opened and we entered, glasses of champagne were handed out, and we were advised of the dedicated areas of the store for complimentary makeup and hair trials, accessories to try on and dresses to swoon over.

There was an air of excitement as models started making their way through the crowd, wearing pieces from the new Gossamer collection. These women were absolutely gorgeous, and suited the gowns perfectly.

Accessories by Samantha Wills complimented the beading and glamour of the gowns.

Ms Herringbone does some schmoozing… (I’m on the right!)

Thanks so much to the gorgeous Anna Campbell and her lovely team. The launch ran like a well-oiled production, with smiles all round. A delight to have been privileged to attend.

If you would like to try on the dresses from the new Anna Campbell Gossamer Collection, contact the stores to make your private appointment. These gowns need to be seen to be believed!

Images by 35mm Photography

Swirl divider