When I opened Holloway Diamonds (first called Precious Metals) in 1976 as a geologist with no diamond and jewellery experience I could not understand why badly cut lifeless diamonds often cost more than sparkling beauties! I discovered grading Cut is very hard, it is the Cinderella of the 4 C’s and so most diamonds are ‘Cut for Carats’ not for beauty. In this series of video tutorials, I will help you select a beautiful diamond for your needs.

Swirl divider How To Select A Beautiful Diamond Part 1

Ms Gingham says: For those of us who don’t know a carat from a carrot, this series of video tutorials are not to be missed!

About Holloway Diamonds: Holloway Diamonds is a specialised jewellery retailer offering unique quality and service. We are committed to integrate ethical, human rights, social and environmental considerations into our day-to-day operations, business planning activities and decision making processes.