7 7 7

It’s a new phenomena that perhaps hasn’t taken off in Australia as much as the US and other countries (which can only be attributed to the fact a July Australian bride may have to wear her thermals under her wedding gown, as opposed to the US bride who is in the height of balmy days!) But in a days time, the 7th of July 2007 falls and has been proclaimed the most popular wedding date! Vendors are offering special packages aptly named ‘Lucky Number 7’ including special deals for 777 brides.

The date has been proclaimed lucky in many religions, in Christianity seven is the lucky number, in Judaism it is a significant number in the Torah, in Islam, Hinduism and Eternalism it also features prominently. It’s also significant in many other ways including scientific experiments, music, movies and more.

Bookings started over three years ago with brides desperate to secure the lucky date. The date conveniently falls on a Saturday- the most popular day of the week for weddings, making it even more in demand! With over three times the number of average couples marrying on Saturdays in July there’s sure to be a lot of sickly sweet couples lounging around on romantic islands in the following weeks celebrating their nuptials.

The many couples will be in good company- Desperate Housewives star Eva Longoria and fiance Tony Parker have chosen the date to head to wedded bliss.

Still if you miss it this time – wait another 100 years and it’ll happen again…or settle for the 8/08/2008 which is lucky in Chinese culture.