Australian made, Australian designed, if you haven’t hopped on the Lola Varma bandwagon yet, then consider this your cordial invitation.

Led by photographer turned designer Courtney Illfield, Lola Varma is a brand, that in the designer’s own words is “edgy, unbound by convention”. Exit taffeta, enter sustainability-minded deadstock material that drapes like liquid and moves, well, effortlessly.

The new collection “Est. Violet” stays true to the Lola vision. The gowns are modern, minimal and completely unexpected and 2021 heralds a collection inspired by romance! It’s another beautiful collection in Courtney’s wheelhouse, designs again built from her love of runway fashion, of medieval styling, of the brides to be she meets through her days. This collection? It is for you.

There are full-length gowns, each easy to wear, each understated, minimal.  And plenty of interchangeable separates (my favourite, the “Violet”  is made of silk georgette with textured neckline and sleeve detail). And if you do want a little extra sparkle, a little luxe, then the range of Lola accessories- from corsetry to sashes and veils are designed to play nicely with each piece. Hands down the winner here are “Aleeta” veil with her sweet polka dot tulle.

In an age when weddings may just become a little more simple when things are paired back, it seems Lola Varma may be just on the money for a post COVID world.

The Lola Varma is available to purchase via the website, or instore at the Lola Varma Melbourne & Perth boutiques.